---
title: Why is the brand of certificate important?
description: "Functionally, all certificates with the same level of encryption perform similarly. However, for discriminating customers, branding in certificates has the same effect as designer clothing: it gives sophisiticated customers assurance that you're a sophisticated business."
url: "https://getsimple.net/knowledgebase/why-is-the-brand-of-certificate-important/"
updated: "2021-07-13"
category: SSL Certificates
---

# Why is the brand of certificate important?

Functionally, all certificates with the same level of encryption perform similarly. However, for discriminating customers, branding in certificates has the same effect as designer clothing: it gives sophisiticated customers assurance that you're a sophisticated business.